Archive For outubro 6, 2015

Ganhando no Grito!

Ganhando no Grito!

Conventional wisdom in political campaigns is that you don’t waste time and money trying to convince members of the opposing party. That practice is confirmed by brain scans, which have shown that rational analysis has little impact when campaign ads are viewed, and messages unfavorable to the viewer’s positions are discounted or ignored. –  Roger…

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